Every now and then we watch commercials that we react to positively or negatively. They make us think, laugh, criticize or even cry. What makes a memorable advertisement from an average or forgettable one? How and why do advertisers change their campaigns and slogans?
An advertising and marketing major looks at how the media influences us and how products and services are promoted successfully. Advertising and marketing is the type of major for people who have writing and creative skills and can work well in teams. It's a fast-paced environment, so organization and making and keeping deadlines are a must.
Something to consider
Although creativity plays an important part with advertising and marketing majors, artistic ability isn't the main requirement. Learning and recognizing market trends will help you in the long run, as well as experience. While in school, look for internship opportunities, because a little experience will help you when you're in the job hunt later. Internships are like working interviews, and if you perform well, a job offer is possible.
Students with an advertising and marketing degree could find themselves working not only in advertising agencies or consumer-product companies, but also in other media outlets that depend on ad revenue, including: magazines, newspapers, publishers, television and radio. Political or non-profit organizations also rely heavily on advertising and marketing. Job titles include: creative manager, advertising sales representative, graphic designer, market research analyst, copywriter and video editor.
Where you could end up living
According to My Next Move, in 2013, there are 25 states with average to above-average career opportunities as advertising and promotions managers, including: Connecticut, Georgia, Hawaii, Minnesota, Nevada, New Hampshire and Tennessee. With advertising and marketing reaching across the globe, living in a larger city is very likely when working for a large agency.
Salary and occupation outlook
According to the U.S Bureau of Labor Statistics, in 2013, around 28,530 individuals were employed as marketing and advertising promotions managers. The average salary of an advertising and marketing manager was $112,870 per year. The growth rate is expected to increase by 12 percent through 2022, though advertising platforms can and will change drastically due to the decrease in print media and the increase in online media. One of the reasons for this growth is that marketing and advertising is crucial to help drive and increase market share.
Because advertising and marketing is heavily based on visual creativity, don't expect classes to focus solely on watching commercials or looking at print ads. In this area of study, you will learn best by working on projects. Your portfolio isn't going to build itself, so be ready to create new and different types of advertisements while studying in this major.